Why it’s Important to Have a Landing Page for Your PPC ads?

Why it’s Important to Have a Landing Page for Your PPC ads?

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Why it’s Important to Have a Landing Page for Your PPC ads?

Having an expert design landing page on your website can be leveraged for so many things, including increasing conversions for your Pay-Per-Click (PPC) ads. You know, rather than directing users from the campaigns to your homepage (where it’s possible they find it difficult to get what they need on time), you can leverage landing pages tailored directly to their needs.

What is a Landing Page?

Contrary to popular opinion, a landing page IS NOT the same as your entire website. It’s simply a page on your website that steers users in an exact direction to what they are looking for. In other words, a landing page provides additional information after a user clicks on say a PPC ad linking to it from an external webpage.

While a landing page can be this effective, it’s important to have some clear goals and expectations before you design one. Ultimately, this will help you measure its success and see what strategy you need to change or engage often.

Now that you know what a landing page is, let’s take you through the relationship between landing pages and PPC ads – importance and relevance.

Why it’s Important to Have a Landing Page for Your PPC ads?

3 Importance of Having a Landing Page for Your PPC ads

  1. An Optimized Landing Page Improves Paid Search Ads

Provided your landing page is well optimized, you have a better chance of converting your PPC campaigns. Meaning, an optimized landing page will ultimately lead to an improved PPC result.

You might have a question “How then can one optimize a landing page?”

Basically, landing page optimization for PPC includes a simple & professional design that engages your target customers efficiently. The goal of PPC in the real sense is to convert your customers into more leads & ROI, and that’s what landing page optimization is all about.

Landing page optimization affects two things: improved PPC leads and improved Quality Scores. Quality Scores is Google’s rating of your PPC ads and keywords, and an improved one results in better page rankings. Have in mind that Google will only show ads that have the potential answers to what the users inquire, and an optimized landing page is key.

  1. Landing Pages Increase Conversions

Having a landing page without conversions really sucks! Landing page, when designed the right way, increases your conversion. Here are some tips:

  • Have killer headlines
  • Minimal Images and Larger Fonts
  • Listing the benefits helps
  • Call to action is key

You can leverage online tools such as Unbounce or LeadPages for A/B tests of the calls to action and other features to effect conversions without breaking your entire website.

  1. Landing Pages Generate Data and Insights

Landing pages help you generate and ultimately analyze search traffic and user behavior. With tools like Google Analytics and Search Console, you can determine how effective and yielding your PPC campaigns are.

The insights generated from your landing pages can help you identify the best advertising channel for you.

Highlights to Keep in Mind when Designing a Landing Page

  • A Call to Action (CTA)

Remember we talked about having goals and expectations? Here’s where they come to play. A CTA is a simple and clickable button that prompts users to engage further on your landing page. Plus, it must be consistent with the entire design of your landing page.

  • Testimonials

It creates a sense of trust and increases the credibility of your business.

  • Only Ask for the Vitals

If there’s a form on your landing page, ensure that you ask for only the most crucial information such as the name of a user, email, and contact number.

  • Minimal Images and Larger Fonts
  • Use Navigational Links within the page only

Don’t overdo this! You may as well have a link that leads to additional details or a contact form for users who are unsure and want more details.

  • Keep Design as Simple as Possible
PPC in Bradford

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How to Improve Your eCommerce Website

How to Improve Your eCommerce Website

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How to Improve Your eCommerce Website

Worldwide, eCommerce is a tricky business. There’s are a lot of competitors, especially when it comes to an online store. Plus, you must ensure you’re not making things complicated for your customers to comprehend. Instead, you’re helping them discover the items they’re searching for effortlessly.

In addition to creating a reasonable pathway to finish their buys, you also ensure you provide an incredible encounter. By this, they return whenever they’re searching for the items you offer.

 

Here are four things you can do to improve your eCommerce website for better clients’ experience and stay ahead of your competitors:

How to Improve Your eCommerce Website

#1 Make It Simple

Everyone surfs the web to discover a solution effortlessly.

By making it simple for your clients to discover data effortlessly, they feel positive about their buys, comfortable with your business, and great about their experience.

Ensure that you plainly show approaches about valuing, shipping, assessed conveyance dates, deformities, and comes back to lessen client requests. By this, when you build up desires with your clients forthright, they’ll be bound to cause a buy. Not just that, they’ll be increasingly fulfilled when you satisfy those hopes.

Something else you can do is streamline the checkout procedure. Different procedures in the checkout and installment process significantly expand client dissatisfaction. And this can lead to truck relinquishment. Expel the same number of extra strides as you can from the procedure.

At long last, ensure your clients can without much of a stretch figure out how to reach you. It’s consoling for them to realize that they without wasting much time can contact you if they have an inquiry or worry about their request.

#2 Deliver Good Customer Service

Having world-class client assistance can help destroy your opposition with your client base and improve every guest’s involvement in your site.

It’s challenging to stand apart from the challenge online today. Since there are numerous choices for purchasers to browse yet making the involvement in your organization pleasant can enable your business to stand alone on the web. With regards to client care, consider new ideas and investigate how you can improve the convenience of your site by helping your clients all through all aspects of the business channel.

The more comfortable your store is to navigate through, the more probable your clients will be satisfied with your business. Ultimately, you can get more sales.

#3 Post Good Pictures of Your Product

Item depictions likewise need to incorporate important details and, like estimate and weight, activity prerequisites, and transportation or conveyance data. This strategy will help diminish client dissatisfaction, returns, and truck surrender.

Individuals state an image is worth 1,000 words. On account of your item pages, it’s regularly valid. At the point when clients are at first shopping, they will in general output and peruse instead of reading. The photographs on your item pages are your chance to establish an extraordinary primary connection and grab a potential client’s attention before they settle on the choice to buy.

#4 Market your site

Presently it’s an ideal opportunity to contact current clients, new clients, and potential clients. Consider how you’ll utilize internet-based life to expand your range. Build up an arrangement to gather email addresses and associate with your group of spectators consistently. You could make a bulletin with high-esteem content for your clients or offer extraordinary advancements to individuals on your email list.

Final Thoughts on How to Improve Your eCommerce Website

So, you might have a question. How can you implement all of these without prior knowledge of eCommerce website designing?

The simple truth is it can be an overwhelming task to do. However, leveraging the expertise of an experienced eCommerce website expert is key to helping your business grow.

Provided you require an eCommerce expert, we are just here to help you. Reach out to us TODAY, and we’d be more than happy to help you.

eCommerce Website

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5 Tips For Successful Integrated Marketing

5 Tips For Successful Integrated Marketing

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5 Tips For Successful Integrated Marketing

What are your best top 5 Tips For Successful Integrated Marketing?

Integrated marketing is a sort of promotion where you impart your brand’s message over various channels. This kind of marketing centres around ensuring your informing and branding are predictable over all stages and uses special tools to guarantee the message is the same.

Below we discuss 5 tips we consider the best to a successful Integrated Marketing experience:

5 Tips For Successful Integrated Marketing

#1 Set your goal

If you need to make an effectively integrated marketing effort, you have to set an objective first. 

You have to consider what you need to accomplish with your campaign. What do you need your audience to do?

There are various objectives you can set, including goals to accomplish brand faithfulness, brand awareness, or client transformations. These are primarily incredible objectives that you can achieve with integrated marketing.

At the point when you set an objective, it can assist you with organizing a superior campaign. So, you can tailor your battle to enable your business to amplify the odds of accomplishing that objective.

#2 Identify the target audience

Your target audience will assist you in deciding numerous parts of your integrated marketing effort. If you need to drive effective integrated marketing, you have to know who your target audience is first.

When you know your goal, you have to consider who you are focusing on. Your target audience is an essential piece of your integrated marketing to get the opportunity to finish an activity. 

If you don’t have even a blur idea about your target audience, you have to make sense of that first. Also, consider individuals who are well on the way to purchasing your items and start assembling an intended target audience from that. You can make your target audience dependent on statistic data, interests, and obtaining practices.

#3 Have an idea of a client’s buying process

In the wake of choosing what your goal is, the following stage is to comprehend what causes clients to decide to purchase an item or service. In particular, however, you have to perceive why they would choose to purchase from you; what do you offer that they can’t go anyplace else? Featuring this selling point will assist you in integrating your marketing interchanges further.

By truly understanding the idea of client buying conduct, you can upgrade your integrated marketing correspondences; fitting your messages to suit the particular purchasing procedures of your clients.

Be creative

Creativity is a crucial piece of integrated marketing. You are going to spread your message over various stages. You need to ensure that your message is inventive, remarkable, and stands apart from your audience.

At the point when you start moulding your integrated marketing, you’ll need to consider approaches to endeavour your efforts creative. Set aside some effort to brainstorm a few thoughts encompassing your business and the objective you need to accomplish.

To help get thoughts streaming, look at famous integrated marketing models. Perceive how different organizations assemble their integrated marketing and spread their message over all stages. It might move you. 

However, as you brainstorm, it is significant that you make sure to make an essential battle for your target audience. Integrated marketing is intended to enable your target audience to remember your efforts and your business better. If your thoughts are excessively dull, your audience still may not recall your business.

By getting creative with your integrated marketing, you will drive better results for your business.

Using different channels

When you have your message, you can begin considering the ideal approaches to convey it on various channels.

All the promoting channels you use to share messages uniquely. A message shared on Twitter isn’t equivalent to a message shared through email. Each message is distinctive even inside various social media platforms.

It is significant that you consider every single medium and how you can convey that message best. How might you convey it through organic mediums and by what method will it vary with paid mediums?[/vc_column_text][ult_buttons btn_title=”MARKETING”

MARKETING

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We Made Top-3 List on ThreeBestRated!

Techomatic Wins Award

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Techomatic Wins Award

We received a kudos email on Friday 29th November from the a top review site for our work here  in the Bradford area, and we are indeed delighted. We earned a listing in the top 3 spots of local website designers who provide consistent top-notch web design solutions to both private and corporate businesses. There was no contest of any kind let alone staying informed prior to this inspection. Certainly, their review team examined our business and found us qualified. We were just doing business as usual – doing what we know best to do! Using a 50-point scoring system, the ThreeBestRated review team noticed our hard work and selected us as one of the best in Bradford. This scoring system includes everything from checking reputation, history, complaints, ratings, satisfaction, nearness, trust, cost, and general excellence. We’d rather say that this didn’t meet us unawares. With over 10 years of providing unrivaled services throughout the area of Bradford and the surrounding areas, we sure know what works and what does not. Not only that; our expertise cuts across helping a lot of businesses scale what they do and giving them an online presence; both locally and internationally. Techomatic Web Services provides everything from web design & development, hosting services, logo design, search engine optimization, and social media marketing. We pride ourselves on being the preferred to both private and cooperate businesses, including Plumbing and Heating Industry, the Short-term Rental Industry, Health Businesses, Access Platform Hire, and more. Interested? Whatever your business is, we can help you! Get in touch with us directly via 01274 615959 and we’ll be more than happy to work with you. Alternatively, shoot us an email info@techomatic.co.uk. If you would like to use the text or infographic feel free to as long as you place a link back to this page to give credit 
Asking for Testimonials

Asking for Testimonials

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Asking for Testimonials

Is it true that you are utilizing testimonials in your promoting? If not, you’re passing up an incredible asset that could support your income.
One reason people purchase your items and services is that they realize other individuals have utilized them and preferred them. That is called social evidence, and it incorporates testimonials.
The way to getting good client testimonials and rave surveys can become down to a solitary word, ASK.
Of course, you may get a couple of testimonials to a great extent from satisfied customers without asking. Be that as it may, you’ll get way more testimonials when you ask.

Asking for Testimonials

Ask

Getting great client testimonials is around two things: conveying an incentive before you ask and afterwards timing your request.

If you’ve over-conveyed on esteem, offering a service or item that genuinely tackles their issues, giving outstanding client care, and making clients feel like you’re there for them, glad to provide you with a decent testimonial.
But you may have to request testimonials following when the project is finished.

Ask again

After we have probably settled clients’ issues, they will at that point get an email two weeks after the fact asking as to whether they’d like to share their experience.

These testimonials are regularly the best because our client care went well beyond to make it right, which will, in general, make people feel cheerful.

Make it simple

The issue with asking for testimonials is it creates pressure on individuals to think of something or some flawless words, so they freeze and sit idle.

Rather, ask how they’re continuing ahead with your item or service. At that point when they answer positively, request more details and ask what results they’re getting from it. From there, summarise what they’ve said back to them and inquire as to whether you can utilise it as a testimonial.

Make Sure it’s helpful

Get a testimonial that encourages you to sell. That commonly implies posing inquiries that attention on the outcomes and advantages individuals get from your items and services, and on pre-empting any typical complaints, customers may have.

If your customers are ordinarily stressed that your solution may take a lot of time, explicitly get some information about how much time it took when you get feedback for a testimonial. It’s awesome if a testimonial tends to a protest in a customer’s words than if you need to contend around it yourself.

Essential things about client’s testimonials

  • You must approach clients for testimonials. If you don’t, you’ll get a small amount of the testimonials.
  • The most severe issue customers experience when composing a testimonial for you is a mental obstacle. Furnishing them with examples from different customers helps immensely.
  • Maintain a strategic distance from any protection issues by ensuring you get your customer’s composed permission to freely show their testimonial on your site or other advertising material.
  • At the point when suitable, showing your customer’s first and last name enormously builds the apparent authenticity of their testimonials. In any case, when privacy is a worry, utilize their first name and the first letter of their last name.
  • Video testimonials are generally more dominant than written testimonials. Many people won’t do video testimonials, yet some approve of it. You won’t realize except if you ask.
  • When you convey the testimonial demand (either by email or postal mail), your task is finished. It is possible that they will, or they won’t think of you a testimonial.

Final Thoughts

The key to having the client’s testimonials is asking. And having a simple, repeatable procedure to evacuate the mystery and avoid lingering.

And now get your customers to brag about you!

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Five Ways To Improve Your Website for Voice Search

Five Ways To Improve Your Website for Voice Search

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Five Ways To Improve Your Website for Voice Search

With the revolution of technology, the internet has also become a place where people want to ask questions in their voices rather than type them out whether if they are shorter or longer. People want to have such technology right in their hands that can make their work easy rather than making it more complicated and time taking. That is why, with the revolution of the World, people want to have the revolution when surfing too. And they have it right now, right in their hands!

People have started the use of voice search more often than keyboard use. It’s not only because it saves time but also because it’s more secure and safe in terms of complexity and protection terms. However, the team that gives you the authentication of voice search also needs to have the terms where they can give proper feedback about how the voice search is going.

Five Ways To Improve Your Website for Voice Search

Well, here are 5 essential ways that can help you improve your website for voice search:

  1. Google My Business – A perfect tool for improvisation

The Google team has given us the perfect search directory that helps the local business to connect themselves with the customers through the Google My Business tool. When used properly, you can customize your website and your business about when your business opens and closes (opening times and closing times), a proper location, and images that help you promote your business.

In addition to how Voice Search helps in the optimization of your location accuracy, it also helps people get the real insight about your business. For example, when they ask Google Assistant about “What is the closest pizza shop?” and the result gives your name and ratings through Google My Business authentication.

  1. Featured Snippets can help you as well

Featured Snippets are the one most amazing thing that has optimized the internet. Now that Google and Bing both give you the authentication of featured snippets that works like a charm with the results provided at the top of their pages that really helps the customers and users to find the answers to their queries about anything. And it goes as fast as possible with the most relevant content. These snippets work as in the form of a paragraph, a list or a table that helps you in getting to the most relevant result you want to search about. As discussed earlier, the Voice Search authenticates through this search feature snippet. Since, when the results come out, you must optimize your content to such an extent that it gets on the top of the results so you may get more clicks and visits to your website.

  1. Conversational Language keeps you on track.

Voice Search uses the language as we speak, so it may require the best conversational language that may get you the best results for your website. As Voice Search uses the conversational language and if we use the language in terms of proper tenses and the language that we write or type, it will never get you or your website the improvised results and more clicks rather than using the conversational language because people do use it more often to ask questions and optimization must require the proper terms and that is what conversational language can give you.

  1. Responsiveness and Speed is the focus.

As with the revolution of the World, there is a device that we all use, which is smartphone. Smartphones give you the best-optimized Speed and responsiveness in terms of voice search. Smartphones are the best response tool for voice search. Hence, if you focus on the smartphones’ voice search, it is the most used thing in the World. So, to get the improvisation in your voice search, focus on smartphones as well.

  1. FAQ Page is a must

Frequently Asked Questions is a MUST thing when it comes to optimizing your website for voice search. Users and customers who often use voice search must be asked the problems that they face through a proper FAQ page. This will not only help you in improvising the voice search for your website but also improve the trust and relationship between you and the customer.

SEO Leeds

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Content Marketing Strategies: Do They Actually Work?

Content Marketing Strategies: Do They Actually Work?

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Content Marketing Strategies: Do They Actually Work?

While the phrase ‘content is king’ may be precise and accurate, you need a content marketing strategy to achieve its full potency! You heard that right. There is a need to understand consumers’ context and match this to the best marketing approach that is applicable – that’s strategy.

Highlights:

  • Content marketing costs 62% less on average than other tactics but generates 3x more leads.
  • SEO is the lifeblood of Content Marketing

Content marketing is simply a marketing approach of creating relevant and valuable content to a target audience in order to engage them and ultimately drive profitable customer action. From sharing content on your website blog or the social media space to the way in which that information is shared – a good strategy goes even beyond that.

Content marketing, when done the right way, works! Wondering how? Let me show you:

Content Marketing Strategies: Do They Actually Work?

#1 Firstly, you need a strategy

It’s important to plan an effective strategy and map out what your targets are before really launching a content marketing strategy. Meaning, ensure that you have realistic and achievable plans. This will help track your progress and create new ones as you achieve the old ones.

Ask yourself questions like who is your ideal customer? Where do they spend their time online? What keywords may be relevant to your niche? And more.

#2 You Need Content to Nurture Leads – Blogging

Research shows that businesses that blog see 3x more ROI than competitors that do not.

Think back on having a party: in the same strategy you entertain your guests, content correlates to the drinks, appetizers, and desserts you serve just so to satisfy them. Content represents the information you put up on your site to help and inform your potential clients – and that’s blogging. But blogging goes beyond just “content.” It involves:

  • Creating useful easy-to-digest, and engaging content that addresses the specific needs of your visitors.
  • Use visuals to directly show your audience what you want them to know.
  • Also, ensure that your contents are always SEO optimized to get leads even from SERPs.

Content can help nurture leads. In addition to transforming social media followers into website visitors, it can also be used in advertising campaigns. However, the best results are achieved when you engage in regular blogging. And this takes us to the next strategy, ‘Faultless SEO.’

#3 Engage Faultless SEO

Content marketing can’t work without Search Engine Optimization (SEO). And SEO can’t work without Content Marketing.

Specifically, SEO is making sure that your website is following best practices that will make it easy to be crawled by Google and other SERPs. It involves making your site relevant to a search query by targeting specific keywords in your niche, practising SEO content, building inbound and outbound links, and even more. However, SEO is not a “one and done” strategy, it’s continuous.

SEO is quite competitive, no doubt. But the effect of a good campaign is unbeatable!

#4 Promote Your Content

Marketers can’t depend on organic traffic alone; I mean from the ‘faultless SEO.’ Instead, it’s your job as a marketer to promote your content to the audience who need to see it.

Learn where your audience most likely spends their time and engage them there – I’m talking about social media platforms. Is it Twitter? Facebook? A user community? All of these are great platforms to engage your audience. Also, you could have influencers share your content, just so to get your content seen by the right audience.

Share everything, everywhere!

#5 Analyze and Monitor Your Progress

Analyzing the performance of your website provides you with valuable data about what is taking place on the site. Hence, you see clearly areas doing so well and otherwise. Tools like Google Analytics, Search Console, and ProRank Tracker makes it easy to track the performance of a site. And they can help answer such as:

  • How many real visitors do you receive weekly?
  • Is traffic trending up or down?
  • What are the most relevant keywords you’re ranking for?

Through monitoring your progress via these tools, you can change your marketing plans where necessary.

Conclusion

Content marketing remains an unbeatable strategy to getting businesses visible quickly. And it will continue to be this effective.

The key is to strategize – planning, creativity, and experimenting.

However, it needs to be done rightly. Leveraging the expertise of a good digital marketing agency may be just the best choice yet. Techomatic Web Services, a responsive content marketing agency, offers a range of online marketing services at competitive rates for local businesses like you. Reach out to us today on 01274 615 959 and let’s help put your business to the right audience.

Marketing

 

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SEO vs SEM: Which is Better for Small Business

SEO vs SEM: Which is Better for Small Business

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SEO vs SEM: Which is Better for Small Business

SEO vs SEM: Which is Better for Small Business

In recent years, digital marketing has become a powerful strategy contributing to the success and online reputation of small businesses. It has proven to be a better way to reach out to consumers – especially with SEO and SEM. Research by Google shows that 4 out of 5 consumers use search engines to find local businesses, and people who searched for local businesses are more likely to become customers.

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) seem to be the two “giant” strategies of digital marketing. And a combination of these two methods can be beneficial in many ways – from creating content for your target customers to measuring your feedbacks from local ads.

Contrary to the claim of many, SEO and SEM are not entirely the same thing. However, a combination of the two may help you achieve your aim – increasing your visibility in search engine result pages (SERPs).

Well, let’s discuss the difference between SEO and SEM. Shall we?

SEO vs SEM: Which is Better for Small Business

What is the Difference Between SEO and SEM?

To be exact, the difference between these two is simply that SEO is part of Search Engine Marketing. SEM deals strictly with paid adverts; I mean getting traffic through paid ads. SEO, on the other hand, is to organic results below the ads. YES, simple as that!

The intention of SEO is directly to make 40% of your website rank high in SERPs by utilizing keywords pertaining to your business. SEM aims to directly ‘serve’ your business to potential customers.

To fully understand the comparison between SEO and SEM, let’s begin with the definition of SEO.

What is SEO?

Search Engine Optimization is basically the process of increasing both the quantity and quality of traffic to your website through organic SERPs.

SEO is crucial because an optimized website makes it as easy as possible for search engine crawlers, Google, for example, to index your content. What this means for your local small business is that people or potential customers can find your website easily. Meaning, it increases your visibility and leads generation. Ultimately, SEO makes your website rank higher in the SERPs, than your competitors’.

How then can SEO benefit Your Small Business?

Optimizing your website for search engines benefits you in the following ways:

  • Allows you to connect better with your customer
  • Increases visibility on your brand
  • Customer-focused online presence
  • Extended reach to new markets and insight into new & existing customers

What is SEM?

Search Engine Marketing describes an act of incorporating various types of paid search advertising in order to maximize exposure of a website within the SERPs. SEM may include SEO, and other techniques including paid campaigns (listings) such as Google ads, pay-per-click marketing, and many more.

Unlike SEO, SEM may not require much work as you can directly pay for a presence within search result pages BUT it does require some extra special knowledge and tools. SEM is effective to rank your small business as the ads are usually displayed at the forefront of your potential customers, rather than ranking the whole page of your website. Also, SEM can be specific as your business will be directed to the most valuable audience based on the location of a user, their needs, or interests.

The uniqueness of SEM is that when it’s done well, it will boost your services just to the top. Thereby, making your small business more visible and ultimately guaranteeing sales IF you have what potential customers are looking for.

How then can SEM Benefit Your Small Business?

SEM can positively boost your small business’ abilities in the following ways:

  • Targeting a specific audience via targeted advertising
  • Conversion tracking is possible
  • Ongoing exposure and continuous Investment in the success of your small business – even after your SEM campaign expires.

Need help building your SEO and SEM strategies?

Now that you have an insight on SEO vs SEM, and how they can help your small business grow, it’s high time you started implementing these marketing tools.

Consult your local Techomatic Web Services experts today to learn how you can master search engine marketing. Call us at 012 74 615 959 to leverage the opportunities of SEO and SEM to grow your small business even further.

SEO Bradford

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How to Write a Brief for Your Web Designer?

How to Write a Brief for Your Web Designer

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How to Write a Brief for Your Web Designer

What is a Design Brief?

A design brief is simply the wealth of information a digital agency requires from you before starting the design phase of your website.

It can be shared among your agencies strategists, copywriters, web designers, developers, arming them with the insight they need to apply their area of expertise to achieve the set goals and overcome the challenges of your website. It is that important as it is imperative to the successful design of your new website.

A good design brief should have sections such as an introduction to your company, an overview of your project, your budget, target audience, and more.

How to Write a Brief for Your Web Designer?

How to Write a Brief for Your Web Designer?

1. Introduce Your Company

You should write an overview of your company profile – a web design agency is interested in knowing about your company just as much as they’re willing to work on your project.

Be sure to share information such as the history of the company, for example, name product line; what makes your brand unique; mission statement, vision, and values; stakeholders and contributors.

2. Project Overview

The next thing required of you is to write a detailed summary of the project – precise and easy to remember. The summary brief, written explicitly, will answer questions like “What are you doing?” and “Who are the target audience?”

The what explains clearly the scope and scale of the project and what it expects to deliver. Pretty simple and straightforward!

The who on the other hand defines the target audience whom your product will take care of their necessities. Sharing this with the web designer can as well influence the content, design and usability of the website.

3. Website Goals and Objectives

This explains what inspires the need for a new website and it also gives your web designer an insight into what you want. Examples include:

• Increase brand awareness
• Increase in sales and revenue from your website
• Increase engagement with the online content
• Generate leads and enquiries

The goals will not only serve as a guide to the web designer, it’ll shape the design of your website and also help get users to take action.

4. Your Target Audience

One of the attributes of a good brief is identifying your target audience. This simply refers to users who will be interacting with your website, and identifying them gives you a step ahead in the designing process.

Defining the target audience in the design brief enhances your design team to make precise decisions during the design processes. Creating a persona can include the following sections:

• The public, staff, kids, mothers
• Age Range
• Gender split
• Job Title
• Industry
• Geographic location
• Success Factors

5. Competitors

One of the most valuable sections of a design brief is the research on competitors. The truth is your web designer is not in charge here, you are. This is simply because it’s your niche. And providing details as such will enhance your web designer in providing services that beats your competitor’s website.

Apart from detailed information about your competitors, you may as well select a few sites that you find their templates and design attractive, and highlight what you like about them. Colors, layout, the content, the functionality; be sure to explain whatever it is to your website designer as this will give them a perfect overview of what you’re looking for.

6. Your Schedule

A design brief represents your project, and a project usually has an achievable timeline. Hence, your design brief must have realistic schedules.

A good design brief should not only indicate the deadline but also identify any progress and potential or unexpected obstacles. Additionally, a schedule also helps in keeping your team on track and on the same page.

Web Design Leeds

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