Bounce Rate – What is it, and Why Is It Important?

Bounce Rate – What is it, and Why Is It Important?

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Bounce Rate – What is it, and Why Is It Important?

Bounce rate numbers can be such an intimidating metric to watch – especially when the numbers are increasing. I bet I know that feeling!

One of the common concepts about the bounce rate is that a low rate is good while a high rate is bad. Well, how true is that?

In this post, I’m going to show you what bounce rate is, how important it can be, and tips on how you can improve it. That way, you can be a step above your competitors with time.

Let’s start with the definition.

What is a Bounce Rate?

According to Google, Bounce Rate is the percentage of bounced visits (i.e. visits in which the person left your site from the entrance page).

Usually, a “bounce” occurs when a user leaves your site without interacting further with other pages on your site.

The numbers you see on Google Analytics only records the visitors who interacted with your site. Meaning, if they checked out other pages of your site or not.

So, why is the bounce rate so important?

Bounce Rate – What is it, and Why Is It Important?

Why is this so important?

According to SEMrush, the bounce rate is the 4th most important ranking factor on search engine result pages (SERPs).

However, according to the Search Engine Journal, Google does not use the bounce rate in its algorithm metrics.

Well, both of them can be correct. I’ll show you why.

While Google’s algorithm may not directly rely so much on the bounce rate, it’s indirectly a significant factor.

For instance, if a user clicks on your page on SERPs and doesn’t interact with other pages of your site, that could signal to Google that your site isn’t useful to that unique search keyword.

In other words, your site doesn’t match the user intent. As a result, you could lose ranking. But on the flip side, a lower bounce rate can help you identify if your marketing strategy is just good enough or not.

Your focus is to understand your target audience and be able to interpret your bounce rate so that you can use it to your advantage.

What is a Good Bounce Rate?

Just as you know, every website and industry vary. So, many different factors will determine what a “good” bounce rate is.

For instance, Brafton found that the average bounce rate is 58.18%. However, their research shows that bounce rates are higher for B2B businesses than B2C businesses.

If you’re still unsure about what bounce rate is good for your kind of website, a tool like Google Analytics may be of help.

This tool helps you get a quick overview of the average bounce rate in your industry. This means it takes into consideration your competitors as well.

Just go to the admin bar in the Google Analytics tool, click on “Account Settings” and set up benchmarking.

Then, navigate to your behaviour reports. Click on “Site Content” and then “Landing Pages.”

The average bounce rates will be there on your screen!

So, depending on your industry, you should target the bounce rates of the #1 site in your niche.

Now, let’s look at how you can improve your bounce rates.

3 Ways to Improve Your Bounce Rates

It’s important to note that there’s no quick-fix or magic method to lowering your bounce rate.

However, here are three ways to push bounce rates metric down and increase engagement on your site:

  1. leveraging the power of meaningful calls to actions (CTAs)

The trick here is introducing your highest CTR headline as a call to action for suggested reading. Your aim is to increase the click-through rate to the next page.

Adding them at the end of a post won’t make much impact. Instead, put them somewhere in the middle – for better visibility.

  1. Optimize Page Speed

While this isn’t a direct trick to improving the bounce rate, one of the main reasons a user might leave your site is slow loading time.

According to a survey by Pingdom, a page’s load time directly impacts the bounce rate.

Well, the simple logic is no one wants to wait for longer page speed. They in return, just leave your site and this adds up to an increased bounce rate.

  1. Create Better, More Engaging Content

You can never go wrong with this.

I don’t mean to say you’re not creating valuable content. It’s only a call on you to check your content strategy and see if it keeps users off your site.

Maybe you need to improve your headlines, meta tags, and descriptions to make your pages more scannable and clickable.

Perhaps you need to add more images to increase engagement with visuals at every scroll depth.

Finally, don’t waste their time. Get to the point very quickly and be precise. Don’t forget, the longer they stay on your site, the higher the chance of your visitors seeing another link they might be interested in and click on it.

What strategies are you currently using to lower the bounce rate?

SEO in Leeds

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What is website QA and its importance?

What is website QA and its importance?

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What is website QA and its importance?

What is QA?

Quality Assurance (QA) ensures end-users get the best user experience with a mobile app or website and a functional user interface. It examines a website or web application and tries to find any issues or flaws that may be missed during development and design.

You want to be sure as a customer or as a business owner that your project was created in the best efficient way. This is where QA works!

Importance of Quality Assurance (QA)

QA is actually a testing process in which the efficient development of a project is taken into consideration. This process observes any errors or bugs present in the website and also review user interface and user experience.

It’s important to note that you can never make your website be 100% finished at one time. You’ll probably have to keep check and balance on different modules at different times. What QA does is that it checks all the possible errors and bugs or design flaws and report the user about all these issues so that you can consistently nurture and improve your website as time goes on.

What is website QA and its importance?

Role of QA Engineers

QA Engineers are the people who assist web projects. Their main objective is to determine whether the project meets the implicit and explicit requirements. In fact, QA specialists or engineers observe how the project meets the customer’s business needs. They look for flaws and functional bugs in the website. Furthermore, they can start taking care before they even see their development by checking the correctness of the requirements of business and ensuring that the entire draft of your future website appears to be perfect.

Stages of Quality Assurance (QA)

QA involves several stages or you can say that the whole processes is divided into several aspects depending upon the area which is being focused. Let’s discuss these stages briefly:

  • Requirement Testing

Requirement testing takes account of specifications expressed by the customer and other design documents which were mentioned by them. The QA tester compiles and evaluates the layout, prototype and alpha version of a Website or Web app using a list of expectations and requirements. Requirement checks are necessary to ensure the project team achieves all the aimed objectives in the development process.

  • Design Testing

Design Testing stage involves observing the appearance of the website or web app. The QA Design test checks if the look and feel of the web application or website are compatible with the design and overall layout proposed. The testing process involves many elements, including browser testing and mobile testing. Other than these elements, such other aspects like fonts, color schemes, font size, spacing etc. are also observed whether they are in accordance with the requirements that were proposed by the customer or not.

  • Functionality Testing

Functionality testing is typically considered as the final stage of QA. Both User Interface (UI) and User Experience (UX) is evaluated in this stage. It is a rigorous process which ensures the functionality of each link, button, form and all other features. The website or software is checked in various browsers and systems so that the end user has no trouble accessing or using the site or application.

Conclusion

Since we have discussed QA and its importance, now it must be cleared to you that what actually is the role of Quality Assurance and how it is beneficial for your website. It is to be noted that all these strategies are for your website improvement and you can improve your website’s efficiency with time not necessarily at once. So it is better to keep check and balance on website modules regularly so that maintenance doesn’t seem a burden for you.

SEO in York

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5 Ways To Do SEO With A Tight Budget

5 Ways To Do SEO With A Tight Budget

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5 Ways To Do SEO With A Tight Budget

With the increasing worth of online businesses, SEO today is becoming popular day by day. Every other website owner wants to rank his personal or business website at the top of Google Rankings.  For this purpose, many people spend a handsome amount on building the latest SEO strategy for their site. But this strategy works for large businesses that have a high margin of spending money on creating an effective SEO strategy.

What about the people who own small businesses and websites? There are a large number of people who fall into this category and have a tight budget.

Let’s discuss the 5 most effective ways to do SEO even if you have a tight budget.

Here we go!

5 Ways To Do SEO With A Tight Budget

  1. Conduct Keyword Research

Keyword research is the most important step that must be taken into consideration before other steps. Once you decide your niche, just manage your time to conduct keyword research related to your niche. Try to search out more long-tail keywords as compared to shorter keywords. It would be best if you did not assume only those keywords that are directly linking with your niche. Instead, you must also focus on all those keywords that are indirectly being connected with the niche. In this way, your SEO strategy can become very effective.

  1. Google My Business

One of the most efficient techniques to boost your SEO strategy even in a tighter budget is through “Google My Business”. It will boost your business as a native SEO tool. Start by ensuring you have access to the page and form edits for the listing of your product.

Then, fill in any missing details on your website. Be as concise and concise as possible and don’t forget to add the essential keywords. When you are working for your business’s SEO, then you must avoid irrelevant details and just try to be more specific about your niche.

  1. Create good quality and unique content

Your content reflects your business. If you have copy-pasted the content from some other websites of the same niche and you try to add out some keywords to make it look unique, then it’s not going to work!

Always keep in mind that to achieve Google’s High Rankings, you must create good quality content with uniqueness. Convey your thoughts, your own goals; your motto in the content rather than just copying someone else’s vision. While you are creating the content, add the necessary keywords inside it, and yes, definitely it is going to help you in building your SEO strategy!

  1. Create Internal and External Links

Using relevant internal and external website links on your website will improve your website visibility and ranking. Internal links direct the reader to your target page while an external link is a hyperlink that directs you to a page on a different website. After all, external links may seem logical, because you wouldn’t want customers to click on links from your site to guide them. When you are linking to a reputable page, Google will help you find out what your content is for SEO purposes.

  1. Improve your pages speed with fewer efforts

When you are owning a website, considering its speed is as much important as other factors are. Google made it a real ranking factor, and that is so important to consider your website speed to implement an effective SEO strategy in a tighter budget. With time, Google has taken steps to improve the website loading speed by providing developers and webmasters with a set of tools. Google Lighthouse and Google PageSpeed Insights Tool are among these tools. You can use Google PageSpeed Insights Tool to observe your website performance issues. Likewise, you’ll be able to correct everything on time, which will significantly help in building your SEO strategy.

The wrap-up

If you are trying these 5 ways of developing your SEO strategy at a low budget, you must have to be very patient. It requires some time to get all these things to work together as a whole. Keep an eye on Google’s latest ranking techniques and implement them for your website, and you’ll surely see a massive difference in your website’s ranking over time.

SEO in York

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Why You Should Invest in SEO

Why You Should Invest in SEO

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Why You Should Invest in SEO

Search engine optimization (SEO) is a very potent tool for the success of any online business.

SEO can be likened to that loyal partner that doesn’t let you down. Of course, it won’t be all good but you’ve got to stay inseparable.

Want to know if SEO is important for your business? Or you’d like to know if an investment in SEO in 202 is worthwhile, or perhaps reason SEO is significant to your online success? Then search no more, I’ve got something for you.

Now, this is where it gets interesting.

Why You Should Invest in SEO

Why Is SEO Important for Your Business?

Here are a few reasons why you should invest in SEO:

  1. SEO is a Long-Term Strategy

Usually, within the first year of utilizing SEO, you can expect ranking results. And many of those strategies implemented will have an impact that lasts for many years.

Well, it’s important to point out that it doesn’t work like magic. SEO requires constant input and steady efforts.

To some, SEO seems to be taking forever. However, it yields lasting results if done correctly.

Don’t forget that having search visibility and brand awareness will mean better leads and conversion.

SEO can help you by enhancing your visibility in search engine result pages (SERPs) which ultimately results in monetary results.

The next point just supports the first point.

  1. You’ll Receive Impressive ROI

SEO makes an impressive return on investment (ROI) achievable.

Keep in mind that SEO is not magical – results may take up to 6 months. However, an investment in SEO is a way of securing the future of your business.

If you invest in SEO with a professional SEO agency, you don’t have to bother about whether the strategies will yield a great ROI or not. Just take your hands off it and be relaxed.

Moreover, an expert can monitor and update your SEO strategies as the world of search engines – Google, for instance – update their algorithms. SEO pros help to prevent a sudden fall in ranking.

  1. Brand’s Credibility and Trust to Your Audience

The goal of any marketing strategy is to build trust and credibility for both Google and consumers.

Your website helps you engage with potential customers. So, when you have a great online presence, you’ll be communicating directly to the needs of relevant users. Of course, SEO is a potent weapon to be used.

Everybody wants traffic but many have been doing it wrongly to get it.

User Experience (UX) and SEO work together. So, you may not get the trust, credibility, and authority you want if you don’t invest in SEO.

  1. SEO is Quantifiable

The modern digital marketing scope has changed and today, data is very effective in measuring how successful a marketing strategy.

While SEO doesn’t provide easy-to-use ROI like that of paid ads, you can use tracking and analytics tools for efficient tracking of your site’s growth. The only challenge you may face is pulling the data yourself and interpreting them to achieve better results.

With tools like Google Analytics, you can measure your site’s performance and know when to effect changes to your SEO strategies. Most importantly, use consumers’ insights to achieve improved results.

  1. Cost-Effective

SEO can be relatively cheap – it might just cost some penny.

You might have to pay for some basics at the start of your campaign, compared to other paid advertising strategies where you have to pay constantly to keep your ads up and running – otherwise, no traffic.

Many businesses prefer to invest in paid ads campaigns because the early phase of SEO can be expensive. Unfortunately, only SEO has continuity and stability, paid campaigns don’t.

SEO is worth it; it has a long time for returning conversion – unlike search engine marketing (SEM).

Conclusion

Let’s wrap up with this.

Another good reason why you should invest in SEO is that your competitors are doing it. That simple and straightforward!

Don’t forget that SEO is a never-ending process. So, you’ve got to continue investing in it – even after it seems you have the results you’ve always wanted.

“If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works,” says Jason Bayless, CEO of BestSeoCompanies.com.

SEO is a great strategy you can suffer from if you ignore utilizing it. Stay ahead of your competitors with this valuable tool.

You’ve got to keep evolving just as Google algorithms change frequently. Let an expert help you craft a great SEO strategy. Start implementing it today!

SEO

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WHAT IS AN SEO AUDIT?

WHAT IS AN SEO AUDIT?

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WHAT IS AN SEO AUDIT?

Do you know the overall performance of your website and how it stands against your competitors?

SEO specialists understand the need for regular audits, but for many people, it just gets too complicated and technical. Well, that’s correct – it could be a daunting task!

Unfortunately, an SEO audit is something every business must do in today’s digital marketing to stand out.

Let’s talk about it.

What is an SEO audit?

An SEO audit can be described as an evaluation of an existing website that grades the site for its competency to achieve higher rankings in search engine results pages [SERPs].

Audits are performed to help you optimize and improve the overall performance of your site. Simply put, it grades your site and finds any issues that need to be adjusted to boost your ranking.

I like how serial entrepreneur Neil Patel calls it “a report card for your site’s Googleability.”

There are several online tools you can use to perform an SEO audit, including SEMrush, Screaming Frog, Ahrefs, and SerpStat. However, I recommend you either perform the audit by following a step-by-step guide (like the one you’re reading now) or work with an SEO Agency to help you out.

WHAT IS AN SEO AUDIT?

Does my business need an SEO Audit?

We think so. We provide comprehensive SEO analysis for several businesses daily. Using our study, we offer detailed data of the structural and content areas affecting your ranking and visibility.

We help businesses like you connect the dots as to how well your organic traffic is performing and ways to catapult it. Any SEO issues affecting your online goals are dealt with by giving you actionable SEO audit recommendations.

Perhaps you’re a new business looking to increase your organic traffic; we’ve got something for you. Contact our teamof SEO experts today to get started and scale your business.

Conclusion

You may feel your site is at its peak until you run an SEO audit – even if you get the traffic you want.

An SEO audit gives you a performance report, including checking for errors and showing you what needs to be fixed on your site to improve your ranking on SERPs.

  • Use tools such as Pingdom’s Website Speed Test
  • Optimize your meta tags and pages to be user friendly, especially for mobile users, because they make a good fraction of users.
  • Finally, invest in a strong content and keyword SEO strategy to take things to the next level. You can use Copyscape to be sure the content pages are unique, and of course, remove the duplicate content.

Hiring us is super easy!

If you would like a FREE, no-obligation SEO audit for your website, feel free to shoot us an email at info@techomatic.co.uk. Alternatively, give us a call on 012 74 615 959.

SEO

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SEO – The Importance of Onsite Optimisation

SEO – The Importance of Onsite Optimisation

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SEO – The Importance of Onsite Optimisation

Find out the importance of onsite optimsation and SEO and the three top elements you need to focus on for a successful onsite practice.

What is SEO OnSite Optimisation and its importance?

Also known as on-page SEO, on-site SEO is the practice of making web page content fully optimized for users as well as improving search engine rankings.

Beyond optimizing your content, on-page SEO involves a series of practices, including optimizing meta description & title, and images. It takes into account several areas that will increase website traffic and your visibility in the search results.

Expertly executed, on-page SEO directs unique traffic to search engines like Google & Bing, and lets them know that your content is relevant to a user’s search query.

SEO – The Importance of Onsite Optimisation

3 On-Site SEO Elements You Should Know

On-site SEO focuses on helping search engines understand your site better, as well as identify whether your content is relevant to a user’s query.

Implementing these three elements will improve your content and authority – and make it easier for search engines to crawl your site, increase your organic ranking:

  1. Creating Your Content

“Content is King.” You must have heard it a couple of times – and it just never gets old.

For a successful on-site practice, you should ensure that all the content on your pages is of high quality. Plus, your content must be written in such that it provides value to users who come across it.

Content should be:

  • Thoroughly researched
  • Unique
  • User friendly
  • Data from authoritative sources alone
  • Above all, provide value to a search query

Applying Your Keyword Research

Business owners desire more traffic to their websites. However, this does not come without a price – the prior knowledge and practice of keyword research!

Despite the updates in Google algorithms, the practice of searching for a specific keyword is still relevant. Succeeding in organic SEO today still requires the knowledge of keywords.

People surf for specific information in search engines, and that gives you an edge. The information regarding how (potential) consumers use search engines can be leveraged to improve the usability of your site, i.e., the quality of users you receive to your site. This way, you also reduce your bounce rates and increase your dwell time.

Use Google’s Keyword Planner and Moz’s Keyword Explorer for performing useful keyword research as well as gaining insights into consumer activities.

Practice the following:

  • add the keywords in your title and meta description.
  • Use focused keywords in the article, but avoid stuffing – 5-6 times is perfect, depending on word counts.
  • Use your target keyword in the first 100 words.

That said:

There’s more to on-site SEO than optimizing keywords in your content. You also need to optimize your content for user experience, click-through rate & meta description, user experience, and more.

  1. Page Speed

According to Google, it takes on average 22 seconds for a mobile landing page to load.  However, “53% of mobile site visitors leave a page that takes longer than three seconds to load.”

Use Google’s PageSpeed Insights tool to analyze the content on your site, and see detailed steps on how to make your page faster.

Images with high resolutions can negatively impact page speeds. You can use online free like Tiny PNG and following page speed SEO best practices.

Also, other elements, such as the complexity of the website and the number of widgets, can significantly reduce the page speed of your site.

Remember, on-site optimization is all about optimizing site content for search engines and users. And a successful on-site optimization revolves around how improved your page speed is.

  1. Internal Linking

Internal linking is also a significant element for SEO.

Internal links are the hyperlinks that empower you to show your visitor around your page like a pro.

Linking keeps & engages visitors on your websites, and helps improve your SEO performance. Successful entrepreneur Neil Patel explains the advantages:

“One of the corollary benefits of internal linking is that it improves user engagement on your site. When a user sees an informative link that truly matches the context of the content, they are likely to click on that link. It can be an external link, as long as it’s something that the reader will be interested in.”

Internal linking sends relevant signals to search engines to crawl your site. So, do them often!

SEO – The importance of Onsite Optimisation

I’ve just barely touched the surface of the importance of on-site optimization. And I hope you find it helpful.

Need some help with finding a better SEO strategy?

Or maybe you want to rank better than your competitors and be on the front line?

Either way, I’d like to hear from you. Get in touch with us today!

SEO

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Why Use WordPress in 2020?

Why Use WordPress in 2020?

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Why Use WordPress in 2020?

Have you been stuck with starting a business for years because you’ll need a website? Or missed out on some opportunities because your startup doesn’t have a business yet?

Well, I feel you – especially if you’re not a tech-inclined person. Setting up a website and there is can be quite frustrating.

You’ve got to have a website if you want to take your marketing strategies seriously. Fortunately, WordPress comes with an easy interface to help you get started.

What exactly is WordPress?

WordPress is a content management system (CMS) designed to help you organize and modify content on your site. Content is everything that displays on your site, including blog posts, images, videos, contact details, and more.

This platform is available to any type of business on the web – blogs, personal sites, learning platforms, e-commerce stores, and many more.

So, now that you know what WordPress does, let’s take a look at the reasons you should use it as your CMS.

Why Use WordPress in 2020?

5 Important Reasons Why Use WordPress in 2020

Here are five reasons I think the platform is the best for you:

  1. WordPress is Free

WordPress is not the largest CMS platform for no reason.

First, it is open-source software. This means anyone – not only developers – can look at its source code. This is where its modification offer makes more sense as you can do it on your own.

One of the perks of WordPress is that you can read the code, and discover some flaws with your CMS. That’s fantastic!

As an icing on the cherry, WordPress is a free to use platform. You can download, install, and set up to suit your needs – just as you like, without paying a penny.

  1. WordPress has great support

Since WordPress is used by thousands of people around the world, there are numerous guides and resources available online. Plus, you can take advantage of the WordPress forums where you can interact as well as get answers to whatever your challenge is.

You can also get some support directly from the WordPress support team or developer forums.

So, you can easily find help through guides on another site or via WordPress forums.

  1. WordPress is SEO-Friendly

SEO is just as important as the CMS that powers your site. It’s something you need to invest greatly in from the starting phase of your site.

Plugins, however, can further support your website’s search engine popularity. And WordPress makes this easy by having some in-built plugins that show you how great your content is.

If you’re interested in this, I recommend using Yoast SEO.

The free version of this plugin gives you detailed content health as you upload it to your site before publishing it. This way, you can improve your chances of ranking on Google and other search engines. Ultimately, improving your site’s SEO.

You can upgrade to the premium Yoast plugin to have access to more features such as more keywords, phrases, ad-free experience, internal link suggestions, and many more benefits.

  1. WordPress is Secured

WordPress is one of the most secure platforms available today to run a website. But it doesn’t mean you’re safe from bad guys, malicious attacks, and malware on your site.

Fortunately, WordPress itself supports your site’s security; it lets you set a password for folder contents.

In addition to the self-security support by WordPress, here are some simple ways to protect your site:

  • Keep your WordPress version up-to-date. This helps prevent bugs and potential security malware.
  • Set up an SSL certificate; mostly provided by your web hosting service.
  • You could also install a WordPress security plugin. Adding one of these to your site is like fencing your house from intruders and makes it difficult for them to penetrate your walls.

With all of these measures, you can also take a proactive step by installing a WordPress backup plugin. So, in case your site goes down, you can still have a backup of your content.

  1. WordPress offers Flexibility

WordPress meets the demands of many users – both newbies and developers – with its flexible framework. This feature makes it possible for any user to implement and modify layouts and applications.

Nearly everything you’ve always been daydreaming about a website can be achieved with WordPress. Whether you use the WordPress platform to publish articles or for your business, the possibilities are always there.

However, you may need to install user-generated extensions to accomplish your aims. But that’s no hassle at all.

You should try out WordPress for a quick win for enhancing your user experience. Contact us today to learn more.

Website Design

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SEO vs PPC

SEO vs PPC

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SEO vs PPC

Search engines like Google, Yahoo, and Bing explore webpages content to gather information about the site. They present search results to a user against the search queries (keywords). The results are classified into two groups – “Pay-Per-Click” (PPC) and “Organic” results (SEO).

Now, many business owners ask me this question often “should my business be using PPC or an organic strategy?”

To be honest, both works great – there’s no definitive answer to this question. It all depends on the kind of results you want in the long-run and how much time you’ve got. You should be able to decide this before the end of this article.

Let’s dive in further.

SEO vs PPC

SEO vs PPC

Both PPC and SEO are targeted towards increasing the visibility and ranking of a web page.

There are two differences between the two. Firstly, PPC ads appear at the top of search engine result pages (SERPs); while SEO is influenced by organic results. The second distinguishing thing to know is traffic from the SEO campaign (organic traffic) is free, whereas PPC has a cost for each click.

In many cases, SEO and PPC work best when integrated strategically together. Now, let’s examine the pros and cons of each of them.

The Advantages of SEO

Cost-Effective. One of the perks of SEO over PPC is its cost-effectiveness. Working with PPC, you’ll pay a lot more for your traffic than with SEO.

When it comes down to calculating your cost-per-click (CPC) with PPC, that’s a huge budget. SEO might just be the best option if your marketing budget is minimal.

Website Traffic. SEO provides you with long-term results for years to come. It results in sustainable, organic traffic and awareness of your business than PPC. Moreover, it engages your (potential) customers as to the benefits of buying from you.

Return On Investment (ROI). You’re likely to have an improved ROI with organic traffic from SEO overpaid media forms of PPC.

In other words, the ROI of SEO will continue to increase long after the paid campaign has peaked.

Think of it this way: every single click through PPC is paid for. So, what happens when you can’t pay anymore? No traffic! This inevitably reduced your ROI. But with SEO, you’re rewarded with great traffic for your hard work, and get pretty much straight profit.

Awareness. Your business becomes visible in search engines like Google and Bing for the targeted keywords. In other words, SEO puts your business in front of relevant audiences as they search for the keywords you are ranking for.

Improved click-through rate (CTR). The next big thing after awareness is your click-through-rate.

Organic wins 94% of the time, while PPC is only 6%. A higher percentage of local audiences rather click on organic results than paid ads across both mobile phones and desktop platforms.

The Downside of SEO

To be honest, it’s not all sunshine and rainbows; there are certainly downsides of SEO.

According to a marketing survey by hubspot, 40% of marketers say algorithm changes are the biggest challenges to SEO.

One of the top complaints marketers report is the frequent updates in Google algorithms and other search engines.

So, it’s important to point out unlike PPC, SEO isn’t a one-time-forget-it strategy.

It requires regular maintenance as well as staying updated with the current trends.

SEO requires lots of tactics.

Generally, SEO requires lots of tactics to make it work, including link building, on-site and off-site optimization, meta tags optimization, and more.

It takes time to see results.

The SEO process just takes time to see results – say about four weeks before Google index your content. Results with PPC could be instant.

A very clear disadvantage of SEO is the case of slow crawling and organic traffic; when you compare results to your goals. For instance, you against titans like Amazon and eBay trying to rank for similar keywords will require a lot of hard work. You may just need to consider your choices again.

The Advantages of PPC

Immediate Traffic Surge. The number one and by far the biggest advantage of using PPC is the instant surge in traffic you can get. Sometimes, it could even be x2 relevant traffic from SEO.

PPC is just perfect for new businesses who are looking to pave their way into the competitive online market. It helps to boost traffic massively to your website, and at the same time, provides quick visibility.

Conversion Rate. Another notable benefit of paid ads is that they boost your conversion rate.

With PPC, you spend more but a guaranteed of 1.5x more conversion rate than the organic way. You have a better space for delivering your marketing messages, can customize your ads, and target some unique high-intent keywords.

Laser-Targeted Visibility. With PPC, you can “shoot your shots” directly at relevant users. You can target ads by search keywords, specific time of the day, language, location, and audiences based on the peak visits to your site.

Stability. With the frequent changes around SEO and all, Google AdWords (paid campaigns used by 80% of companies) don’t suffer like organic results. Well, they get affected but with a far little impact.

Moreover, with social media platforms like Facebook and Twitter that offer pad ads, you can’t be stuck with AdWords.

The Downside of PPC

As with SEO, PPC has its pitfalls too. They are:

Upfront Costs. Despite the numerous benefits of using pad ads, the biggest challenge marketers face with them is the upfront costs.

And the insane thing is more and more platforms are raising their PPC pricing – since marketers will not stop competing.

If you’re a new business working with a small marketing budget, PPC may not be the best for you. SEO works then!

When Your Campaign Ends, Traffic Ceases. Now, this will be a big blow. The moment you stop pumping money into your PPC campaign, you get zero traffic.

While its counterpart – SEO and others such as social media and content marketing campaign – requires steady maintenance, you can still be sure of driving traffic to your site.

Sadly, that’s not the case with PPC.

Optimization with PPC requires Time. Perhaps you were thinking you can just buy some ads and it ends there? NO!

You’ve got to learn some basics, including monitoring bids, quality scores, click-through rates, and more.

If you don’t have all the time, you should hire an expert.

So, which is Right for Your Business?

Now, back to the original question of “should my business be using PPC or an organic strategy?”, it depends on several factors.

Let’s trash it together – SEO vs PPC

  1. If you’re a startup business looking to get instant leads and brand visibility, use PPC.
  2. Do you require a long-term ROI? A better click-through rate? use SEO
  3. Use PPC if you have a large marketing budget. Otherwise, use SEO if your budget is just small.
  4. Use PPC if your market is highly competitive or lead by high authority brands, use BOTH.
  5. Finally, consider your goals

Well then, SEO and PPC – Do They Work Together?

YES!

If you need to use both of them together, use PPC and then, SEO.

PPC can bring you instant results, SEO will help you maintain your ranking and visibility.

When combined, SEO and PPC work great – especially if you need to rank in a highly competitive market.

SEO

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HOW LONG DOES SEO TAKE TO KICK IN?

HOW LONG DOES SEO TAKE TO KICK IN?

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HOW LONG DOES SEO TAKE TO KICK IN?

Business owners expect their websites to go on live, and to see results almost immediately; it doesn’t work that way.

There are several things involved in an SEO campaign; from getting your agency to test and try out several strategies until they figure out what works best. And that takes a while.

Think about it this way; successful SEO isn’t a one-time strategy – you’ve got to be patient and consistent. With a good plan, it may take up to 4 to 6 months for SEO to kick in. Yea…that’s the truth!

However, when the results start rolling in, you’ll get a significant leap in the market.

What is SEO?

SEO stands for search engine optimization. It can be described as the process of ranking high on a search engine from the free or organic listings.

SEO involves optimizing the content on your website so that a search engine can crawl users to it to your site when they search for a specific keyword.

That said, you have to work on your articles or content to make search engines such as Google and Bing to include your post as one of the relevant results whenever a user searches for that keyword.

HOW LONG DOES SEO TAKE TO KICK IN?

SEO Determining Variables

  1. Keywords and Search Phrases

Keywords and search phrases in your content help you drive the targeted traffic you want via search engines to your site. Just as keywords are relevant for SEO to kick in, they are also relevant to your users.

When you can successfully know how users are searching for the products or information that you put to the web, it makes it simple for them to find you. Using relevant keywords is one of the top strategies that will help your site rank above your competitors.

Keywords and SEO complement each other in terms of running a successful search marketing campaign.

  1. Your Domain Name

Consider the following:

Is Your Domain Still Fresh? Like real life, it takes SEO a couple of weeks to build trust in your domain and start crawling to it. Well, the more effort you can put, the earlier you can expect results. Plus, the older it becomes, the more legitimate they factor your domain.

So, You Got Yourself Penalized… if your domain was once abused and discarded, you’re probably going to rattle yourself. You’ve got to be very careful, especially if you bought your domain name from a third-party. If your domain gets flagged, it could take a long time – up to three months – to reverse the damage.

  1. Quality of Content

Content is another excellent variable that determines how long SEO strategies on your site take to kick in.

SEO relies so much on uniqueness and quality of content, and that’s not changing anytime soon!

Google’s Humming Bird – the latest algorithm – filters the content of a site and ranks those with relevant and useful content. So, keep in mind that you’re writing for the users. That way, search engines recognize you quickly.

Moreover, you need to produce them all of the time – otherwise, you’d be already losing out against your competitors.

You might ask, “What then are tips for producing SEO-friendly content?”

  • Firstly, don’t forget your keywords and search for tails.
  • Create long-form content.
  • Repurpose old content.
  • Spice up your content marketing game.

  1. Meta Descriptions and Headlines

The headline and meta description of your post or page is probably the first thing that sees when they search for information on the web.

Let’s call it “your first impression.” And it helps a user decide if to click through on your post or not. Directly, it improves your click-through rate (CTR) – an essential ranking factor for SEO.

So, pay more attention to your meta descriptions and headlines because if people are not clicking, Google gets a signal and drop your ranking.

Here are some tips:

  • Place keywords close to the beginning of meta description and headline.
  • Make it catchy and clickable.

Conclusion

SEO isn’t a one-time strategy – you’ve got to be consistent. Usually, it may take up to 4 to 6 months for SEO to kick in.

Don’t forget that SEO is an investment. Stick with your marketing strategy, do more if you can; time and commitment will eventually pay off. And soon, you will see the results you’ve always wanted.

If you need any assistance or have any further questions on SEO, feel free to get in touch with us 03333 01 1985.

SEO

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PAGESPEED AND WHY IS IT IMPORTANT

PAGESPEED AND WHY IS IT IMPORTANT

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PAGESPEED AND WHY IS IT IMPORTANT

An introduction to what Page Speed is and why it is important

Page speed isn’t the same as “site speed.”

Page Speed is the time it takes to fully load and display the entire content on a particular site page on a web browser. It can also be described as the time it takes your browser to the first byte (receive the first byte of information) of the data from the webserver.

Luckily, there are several online tools by which you can evaluate the metrics of your site, including Google’s Pagespeed Insights, WebPage Test, GTmetrix, and Pingdom. Let’s talk about them.

PAGESPEED AND WHY IS IT IMPORTANT

Page Speed Insights

 Google’s Pagespeed Insights tops our list. Currently hosted as part of Google Developers, it combines data from CrUX (Chrome User Experience Report) and reports on two crucial speed analysis.

The tool provides a detailed metric of how fast your site loads. Also, you’ll also have access to a comprehensive strategy of how to improve it.

Pingdom

Pingdom Page Speed is another great tool that provides a detailed insight into how to improve your website. Like Google’s tool, it also gives a step-by-step analysis of how you can fix and improve the overall health of your site.

Why Is Page Speed Important for Google Rankings?

Page speed is as essential to user experience as it is to Google. Pages that take almost forever to load up will have higher bounce rates and simultaneously, lower average time on page.

According to 2018 research by Google, 53% of mobile users leave a site that takes longer than three seconds to load. (https://www.thinkwithgoogle.com/marketing-resources/data-measurement/mobile-page-speed-new-industry-benchmarks/)

Slow page speed has also been reported to mean a lesser chance of search engines crawling the pages of your site. And as a result, a lesser conversion rate and indexation.

Here’s how you can speed up your site loading time:

Optimize Your Images. Pay attention to your images. Make sure they are not larger than they need to be and are compressed for the web.

While you may already be displaying images on your website at a reduced size than the actual sizes, it may not yet be perfect. Use free online image optimization tools such as Tiny PNG to rescale your images and reduce load time.

Also, you can save the image (convert) with another file format, thereby reducing their sizes. If you currently have .jpeg images, for instance, you can just keep them instead as compressed .jpg files without losing much detail.

A great alternative is a tool like Compressor.io that lets you convert your image files without losing image quality. The tool is excellent for JPEG, PNG, GIF and SVG files.

Improve Your JavaScript and Cascading Stylesheets (CSS). This might not work great for you if you’re not technically minded. But if you know your way around it, improving your JavaScript and CSS documents is a good way of increasing page speed on your site.

Clear up Your Redirects. While this is a great tip on how to improve your page speed, using too many redirects can obstruct each other and become irrelevant. I recommend temporary 307 redirects and permanent 301 redirects.

Leverage browser caching. If you use a content management system like WordPress, you can install plugins, like WP Super Cache, that will cache the latest version of your pages. The plugins prevent the browser from dynamically generating every time a user wants to access it.

Use a Content Delivery Network. works great if you’re struggling with page loading time, especially if your site is already well known.

Mostly, it works by storing copies of your website at several locations and data centers. This is so that users have faster local access.

If you need any help or some pieces of advice, feel free to shoot us an email: info@techomatic@co.uk

SEO

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